Praise & Ruinous Empathy
Praise can be Ruinously Empathetic when bosses try to be “nice” and get things wrong. Below are a few cautionary tales of how trying to make a person...
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Radically Candid praise acknowledges the good work that someone has done and challenges them to do even better.
Kim learned that praise can be Radically Candid from Sergey Brin, Google co-founder, one day in front of the Executive Management Group (“EMG”). Google’s “EMG” spent hours every day listening to presentations — some new ideas, some updates on old ideas, some requests for additional resources — from various teams.
Kim was presenting details about how the size of the business was continuing to grow at a staggering rate, and she was hoping for extremely positive reactions.
Instead, Sergey commented, “That’s pretty good, but have you thought of…” and had a great idea for a couple of things Kim’s team could do that would help their customers make a lot more money with AdSense. Kim quickly got over her need for praise because she was excited about Sergey’s idea.
Sergey was giving praise that was Radically Candid. He was challenging Kim to do even better, which is the highest praise there is. “What you did is great, but I believe you can make it even better” is a more productive way to praise somebody than just saying, “You are a genius!” Saying “you are a genius” would be to make the same fundamental attribution error that saying “you are a moron” would make. If you say, “you’re a genius” when the business is going well, what does that make the person when the results are bad (which they inevitably will be, from time to time)? It makes the person a moron. It’s important to remember to praise the work, not the person’s intelligence.
The best way to show people you Care Personally and Challenge them Directly at the same time is to praise them in a way that inspires them to do the best work of their careers.

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More about this story and others is included in “Radical Candor: Be a Kickass Boss Without Losing Your Humanity,” published by St. Martin’s Press. Learn more
Radically Candid praise does two things at once: it acknowledges genuinely good work and challenges the person to do even better. It's rooted in both Caring Personally and Challenging Directly — the two axes of the Radical Candor framework. Flattery, by contrast, focuses only on making someone feel good. When Sergey Brin told Kim her results were "pretty good" and then suggested improvements, he was giving her something more valuable than a compliment — he was signaling he believed she could reach an even higher level.
Calling someone a genius ties their worth to a fixed trait rather than to their effort or work. This is the same "fundamental attribution error" as calling someone a moron when things go wrong. If you praise someone as a genius when results are great, you implicitly label them a moron when results dip — and results inevitably do dip sometimes. Instead, praise the specific work and the decisions behind it, not the person's innate intelligence. That keeps motivation and self-worth grounded in what people can actually control.
Focus your praise on the work, not the person's identity or intelligence. Be specific about what was done well, and — where appropriate — pair that recognition with a belief that they can go even further. The message "what you did is great, and I think you can make it even better" is more motivating and more honest than generic superlatives. This approach shows you Care Personally (you noticed their effort) and Challenge Directly (you hold a high bar for them).
Ruinously Empathetic praise prioritizes making someone feel good over giving them useful information — it's the "you're a genius!" style compliment that avoids any challenge. Radically Candid praise, on the other hand, is honest and forward-looking. It acknowledges real achievement while also pushing the person toward their next level of growth. The key distinction is whether the praise inspires better future work or simply flatters the recipient in the moment.
Challenging someone signals that you believe they are capable of more — which is a profound form of respect. When Sergey Brin followed up Kim's strong results with new ideas and higher expectations, he communicated that her work was good enough to build on, not just good enough to celebrate. Issuing a challenge says, "I see your potential and I'm not willing to let you stop here." That belief in someone's capacity to grow is more meaningful than simple approval.
Three ways to put this into practice.
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