skip to Main Content

Tips to Avoid Obnoxiously Aggressive Praise

If you think you’ve given praise that was Obnoxiously Aggressive, check out these tips for moving towards Radical Candor!

Praise Sincerely

Focus on the good stuff — but if you don’t mean it, don’t say it! If somebody has rated your praise as Obnoxiously Aggressive, you’re not showing that you really do Care Personally. When you see something you genuinely like, just say it!

Praise helps people turn great work into insanely great work

You’re not “babying people’s egos” when you praise them, you’re helping them and everyone else know what’s good, why, and how to do more of it.

You don’t have to eat humble pie to show you’re not arrogant

Just focus on the good stuff. When you see work you admire, speak up with the same energy you’d have when you see work that’s not good enough. When you admire other people’s work, they see that you know you don’t have all the answers.

Just say it!

When you see something great, the key is to point it out right away. It’s more clear that you are genuinely impressed when you say something right away. Look for moments in the day when something impresses you, and give those moments a voice. The 30 seconds you invest will help people look forward to what you have to say.

Praise in person so you can notice if the other person is surprised

If so, you’re not giving enough praise.

Praise in every public forum available

Praise in big meetings, in front of your boss, in front of the whole team. Follow up in email and reply-all! Write notes. They don’t always have to come from you. Make sure your boss knows about your team’s accomplishments, and notes them. Don’t dismiss recognition as babying egos; you’re doing it to help everyone learn. And the more you praise, the more open people are to your criticism.

Trying to soften criticism by starting with praise about personality just sounds insincere

Starting any sentence with phrases like, “I know you are a genius, but…” is not likely to be effective.

Glengarry Glen Ross Shows Us Obnoxious Aggression

Radical Candor is hard. Sometimes it’s much easier to let go of your direct challenge or not take the time to show you Care Personally. At moments like this, maybe you need a little kick in the pants to keep you motivated. :)

Try watching an extreme example of what happens when you’re not Radically Candid, like this classic example of Obnoxious Aggression.

This is the well-known “Always Be Closing” scene from Glengarry Glen Ross. Blake (Alec Baldwin) delivers a “pep” talk to the guys in the real estate office, urging them to do better. He issues strong challenges, but also actively shows multiple times that he does NOT Care Personally.

Let this clip remind you that Radical Candor is not the same as front-stabbing. That’s Obnoxious Aggression.



Do you have ideas of media clips that illustrate Radical Candor, Obnoxious Aggression, Ruinous Empathy or Manipulative Insincerity? Send them our way!

Video: You Have Spinach in Your Teeth

If you’re already familiar with the Radical Candor framework, you know that we’ve labeled the axes “Challenge Directly” and “Care Personally”. Radically Candid praise and criticism is high on both of those axes. We also sometimes call them the “Willing to piss people off” and “Give a damn” axes. To really understand how this plays out in each of the quadrants, it‘s helpful to walk through a real-life scenario.

Let’s imagine you have spinach in your teeth.

How would people tell you?

With Radical Candor, they would pull you aside and tell you quietly and kindly. You would learn that you had spinach in your teeth and be able to fix the problem, and you would feel minimal embarrassment.

With Obnoxious Aggression, they would call you out loudly in front of everyone. You would learn that you had spinach in your teeth and be able to fix the problem, but you would feel pretty embarrassed.

With Ruinous Empathy, they would be too reluctant to tell you because they might make you feel embarrassed and it would be awkward for both of you. You wouldn’t learn about the spinach in your teeth until much later, maybe after many more people had noticed it.

With Manipulative Insincerity, they wouldn’t tell you, but would talk about it with others to make themselves look “cool”. You wouldn’t learn about the spinach in your teeth until much later, and even more people would know about it.

Watch our Co-Founder and COO Russ act out these scenarios in this video from Zendesk Relate Live Ascend:

Radical Candor in Kabul

I received a great question from a reader recently that I wanted to share.

I’ve been sending your article to all the leaders I know. One of them asked this:

In your discussions with Ms. Scott, did she discuss avoiding the perception that you are in the Obnoxious Aggression quad when your intent is Radical Candor?  With perception so often complicating reality, a supervisor utilizing Radical Candor might find themselves chatting with the HR department for being “aggressive”.  Military leaders often aren’t afforded the time to demonstrate how much they care about Airmen before they are required to give feedback. Particularly in times of crisis or war. If you haven’t built trust with your subordinates, can you still effectively use Radical Candor? If so, how?

I thought it was a good question.  I know he, and I, would appreciate your thoughts when you have time.

– A Reader

This is not just a great question, it is THE central question of Radical Candor, because it taps into the reason why Radical Candor is so rare.

Before I give you my thoughts, a caveat: I’ve never led people in life or death situations, so you should run my answer by those who have…. The leadership training you are getting in the military definitely translates to business–some of the very best people I worked with at Google and Apple were from the armed forces. However, I can’t say for sure if the leadership training I got at Google/Apple translates to military operations, so please run my thoughts by others who might be able tell you/me where I’m wrong.

1. You don’t need me to tell you what you think or who you are. You already know these things… express them!

Radical Candor is just “basic maintenance,” like brushing your teeth. There are times when things have gone so badly wrong that to get to Radical Candor you have to do something big and painful like a root canal–or a conversation with HR :) But don’t let the fear of needing a root canal prevent you from brushing your teeth. It’s not brushing your teeth that required you to get a root canal…and it’s not Radical Candor that lands you in that conversation with HR, though it often seems like it did, just as it’s true that if you brush too hard, you can damage your enamel or gums… but that doesn’t mean you should stop brushing your teeth!

Radical Candor doesn’t take a ton of time or require detailed instructions. Mostly, it just requires awareness. And while I’ve written a whole book on the subject and am about to give you a very long answer to your question, my most important message is that you already know how to do this. You already know how to tell somebody when they have spinach in their teeth. You already know how to show common decency, even to a stranger whose name you don’t know, and also to build a deep relationship with a person.You just have to apply these skills to leadership.

Radical Candor is mostly expressed the two minute conversation you have with somebody when you see they’ve done something wrong, or something exceptionally well. Saying these things is hard, but it doesn’t require a ton of time nor does it benefit from a “formula.”

It’s hard because we’ve been taught to be professional at work, and too often we take that to mean being something less than human. So we throw everything we know about ordinary human decency and the basics of human relationships out the window at work. That’s a terrible mistake. It’s also hard because we’ve been taught some version of  “if you don’t have anything nice to say don’t say it at all” since we learned to speak. Now it’s your job to say it.

So, “just say it,” and be much more than just professional–be your whole self.  You don’t need me to tell you what you think or who you are. You already know these things…express them!

2. The problems with perception

If you are worried that you’re perceived as “Obnoxiously Aggressive” when you are trying to be “Radically Candid,” don’t just try to to be “nice.”  The problem with all the “how to say it nicely” advice out there is that it addresses the symptom, not the root cause of the problem. And it can make you sound insincere.  It can push you to a place that is far worse than Obnoxious Aggression: Manipulative Insincerity.

Even though it’s hard not to worry about your own reputation, especially when people are calling you an asshole, or worse, and when HR is breathing down your neck. But in order to be genuinely kind instead of merely nice, you have to let the fear go. Let go of perception and focus for just a moment on the other person in front of you. You don’t need to know intimate details of a person’s life, or even to know a person’s name, to react to the person with ordinary human decency.

Amarpreet Singh, a sales leader at Square whom I admire, has a good technique for helping the managers who work for him shift into a compassionate mindset fast.  When confronted with an employee whom you need to criticize, simply imagine the face of a person you love in your mind’s eye for just a moment.

Andy Grove, the legendary CEO of Intel, and perhaps the most Radically Candid person I ever met, once told me a story. A journalist was writing an article about mentorship and had talked to a man who said that advice Andy once gave him changed his life. How had Andy done it? Andy had to laugh. The truth was, he barely remembered the man or the advice he’d given him. Two decades ago, they’d once shared a cab from the airport to the office, and the man had asked him a question. Even though Andy was busy and had a lot on his mind, he was able to focus just for a few moment on the person beside him in the cab. He listened to the question, asked for some details, and then told the man what he really thought. Probably what he said was expressed with extreme clarity, and a bit critical, without sugar coating. But Andy’s ability to focus momentarily on that man and his question was enough to show he cared. Even though what Andy said in the moment probably stung a bit, the man was still grateful 20 years later.

I’m pretty sure Andy didn’t use Amarpreet’s technique. His early ambition was to write fiction, so he had a natural curiosity about people that served him well as a leader. Tap into whatever resources are available to you so that you can see a person in front of you as a human being rather than an obstacle on your way to success.

In other words,  “just say it” but take a moment to explain why you are saying it–because you’re trying to help. And to say it humbly. Words matter. That’s why I avoid words like subordinate. I know that’s the word used all the time. I don’t blame you for using it. But make sure the word doesn’t make you unconscious of the fundamental human equality between the two of you. Put hierarchy in its place.  Finally, having said it, use what you already know about how to connect to people to make it ok once you’ve said it.

3. Radical Candor builds trust: don’t let criticism “go critical”

Leaders sometimes make the mistake of thinking that if they hang out in either the Ruinous Empathy or the Manipulative Insincerity quadrants, they can “build a relationship” with their employees and then move over to Radical Candor.  So they’re extremely pleasant, but a year goes by and employees start to realize that the only guidance they’ve received is “good job” and other vaguely positive comments.  They know they’ve done some things wrong, but they’re not sure what, exactly. Employees of a boss who uses this strategy will never know where they stand, and they won’t have an opportunity to learn or grow. They often stall…or get fired.  Needless to say, this strategy does not actually build trust.

Furthermore, when leaders let fear of hurt feelings or fear that others will perceive them as jerks or criticism from HR silence them when they should speak up, the silence is more likely to result in real Obnoxious Aggression than just saying it would. When people don’t tell people what they really think, when they bottle up criticism, they start to get frustrated. The frustration piles up inside like nuclear waste. It starts to leak toxicity and eventually it goes critical and blows up like a dirty bomb, spewing stuff that’s seriously hard to clean up all over the landscape. Don’t let that happen!

4. To quote Colin Powell, “Being responsible sometimes means pissing people off.”

People will often misconstrue Radical Candor as Obnoxious Aggression. I have found the leading a team means I have to endure a lot of “willing to be hated” moments. This is really, seriously hard because so many of our instincts as social beings are to avoid being hated. Miracle is a great movie about the coach of the US hockey team whose willingness to Challenge his team Directly and hard pays off in the end–but the team certainly does not love him in the beginning. And he had to endure a couple of “HR” conversations with people who didn’t understand his methods.

Part of the reason that I call it “Radical Candor” is that it’s rare. But the other reason is that one often has to resort to extreme language or actions to Challenge people Directly enough to get through to them. In the lost interview, Steve Jobs was asked why he sometimes told people, “Your work is shit,” a statement that most people would put in the “asshole” box at first blush. Here’s what he replied, and why I wind up putting that statement in the “Radical Candor” box: “The most important thing I think you can do for somebody who’s really good and who’s really being counted on is to point out to them when they’re not–when their work isn’t good enough.  And to do it very clearly and to articulate why … and to get them back on track. [Y]ou need to do that in a way that does not call into question your confidence in their abilities but leaves not too much room for interpretation… and that’s a hard thing to do.”

An employee at Facebook recently described an experience to me that illustrates the same sort of thing. Facebook had acquired his company and the transition from entrepreneur to employee at a much bigger company was difficult, and he adopted an arrogant, cynical attitude that was probably going to get him fired if he kept it up. After a particularly bad conversation with one executive he returned to his desk to an email from her entitled, “Don’t be a dick.” She took a risk with the email–it was likely to make him mad, and to land her in trouble with HR. However, she wanted to get through to him, and fast. Happily for both of them, it worked.

When the stakes are higher than building a computer or losing a job, people often have to resort to more dramatic acts of Radical Candor. I read an article about the head of security, a Vietnam vet, at a firm whose offices were in the world trade center. After the first plane hit, the building protocol was for people to stay put, so most employees at the firm went back to their work. The head of security knew they should evacuate, but was having a hard time getting their attention, so he jumped up on a desk and dropped his pants…he got everyone except, tragically, himself out.

The fact of the matter is, sometimes you just have to put on your thick skin suit and endure the misperception of the people who you are leading and the “HR” team. This is hard and it is risky. Here are some things you can do the mitigate the risk and change perception faster.

5. In calm moments, take just a moment to explain why you are about to challenge somebody so hard.

This really only needs to take a moment. This is not about remembering people’s names, their birthdays, their kids names, their pets, or making idle chit chat. You don’t have to have had dinners together to do this. It can be as fast as saying, “I want to make something really clear because it may save your life one day.”

In fact, the origin story of Radical Candor was comes from a time when a perfect stranger on a street corner in the East Village of NYC criticized me. I still have no idea who he is, but I am enormously grateful to him because he changed my whole life while waiting for a light to change.

I was standing there with my puppy, Belvedere, whom I adored and who was absolutely untrained and undisciplined.  I was a ruinously empathetic pet owner. As I was standing there, she tugged at the leash and almost wound up under the tires of a taxi roaring by. I pulled her back at the last moment, head over heels.

“If you don’t teach that dog to sit, she’s going to die!” said the tall bearded man in blue jeans standing next to me. He pointed at the ground, bent down to get in Belvedere’s face, and bellowed at her, “SIT!!”  To my astonishment, Belvy sat. She didn’t just sit, she pounded her butt into the pavement, and looked up at the man wagging her tail.

The man was in my face now. “See? It’s not mean, it’s clear.” The light changed, and the man strode across the street, leaving me with words to live by.

The man didn’t have to have me over for dinner, remember my birthday, or even know my name. He hadn’t earned my trust. He showed he cared by aligning us on something that was really important to me: the survival of my puppy. That was all he needed to do to show he Cared Personally. Then he offered some help–he showed me how to get her to sit. And then he walked off.

That stranger helped me be a better dog owner, a better manager, and a better person in two minutes flat by being radically candid. It didn’t require a huge time investment from him. He just said what he thought when he didn’t have anything else to do while waiting for the light to change…

6. In calm moments, give people context and build a shared vocabulary so they take Radical Candor in the spirit with which it’s meant

I think one of the most important things you are doing is to talk to your team about feedback, and finding a way to explain to them why you are challenging them as hard as you are, and why you want them to challenge each other. When people understand that the criticism they are getting will help them get better at their jobs, achieve their ambitions, and may actually save their lives, they will be more open to it. They may even insist on getting more of it.

At Apple we developed a framework (slightly different than the Radical Candor framework I later developed) to remind leaders of the importance of being really clear with both criticism and praise. A designer who’d won dozens of awards and been nominated for a Pulitzer for a photo she’d shot worked on the icons we used; Greg Christie, who was responsible for iOS design, collaborated with her, meeting with me several times to perfect the look and feel for this class. Then we printed the framework on beautiful cardstock at great expense. I was delighted at this level of help but frankly it felt a little bit like overkill to me. At Google I would have just done it myself and it would have been sort of ugly; at best I would have printed it off, probably on the closest black and white printer.  But, because the design was so good and the quality of cards so high, people tended to leave them out on their desks. Which caused them to explain them to employees. And, in the next meeting, employees would actually ask their managers for criticism, understanding that it was going to be helpful and be offered because their boss did care. So the design work and the heavy cardstock paid off.

The main reason why I spent several months of my life debating different terms for Radical Candor (at first I called it brutal honesty) and Ruinous Empathy (at first I called it cruel empathy) and Care Personally (at first I called it give a damn) and Challenge Directly (at first I called it “clear) and so on and so forth is to provide a context for the praise and criticism that needs to happen to move things forward. I am glad you shared the Radical Candor framework with your squadron, and I hope that it will help you share context and build a shared vocabulary.  I also hope you’ll tell me where it falls short so I can continue to improve it.

7. After intense moments, if you did indeed dip into Obnoxious Aggression, forgive yourself and then apologize to show you care, not to back down from the challenge

There are moments in life when there’s just no time to show you care. I imagine that in combat situations those moments are more intense than just about any other. But even ordinary life offers plenty of those moments. I’ll never forget a moment when I had to get my two year old son in the car to get to the pharmacy to pick up medicine for his twin sister who was sick before it closed. I was trying to get his pants on and he was resisting. The minutes were ticking by and I finally exploded, “Put your fucking pants on!” He didn’t know the word, but he understood my tone perfectly and burst into tears. And we were out of time for the hugs that I usually would have used to soothe the hurt I’d inflicted. Not my best parenting moment…But, when we got home from the pharmacy (still with no pants on), I did make sure to apologize for my tone of voice (happily the word went in one ear and out the other), but I also explained to him, calmly now, that there times when we just need to hurry up and put our pants on quickly.

You told me recently about a time when you were really seriously angry and reacted in a way that you felt really was Obnoxiously Aggressive. That is OK. Nobody is Radically Candid all the time. When the dust settled, you did the right thing. You talked to everyone. You apologized in a way that showed you do care, but without ceasing to challenge people. I think you did the right thing.

However, you were worried about the apology. An apology like the one you gave–one that shows you care but doesn’t back down from the challenge you laid out–moves you towards Radical Candor and is a source of strength. It cleans a wound in a relationship. An apology that simply backs down from a challenge just for the sake of peace moves you towards manipulative insincerity and is a source of weakness. It makes a wound in a relationship fester.

Radical Candor Misfire

Here is a story from a reader about a boss who was trying to be radically candid, but didn’t quite hit the mark.

My manager’s effort to give me guidance was a total misfire. Here are some key differences between what I experienced and the technique your article describes:

1) Feedback was given in a cramped, unattractive conference room (not on a walk as your first encounter).

2) Feedback was presented in written form initially which escalated the conversation to documentation. Normally one would expect written feedback for a severe or persistent issue. Writing it up from the start made me disengage which was the opposite of the desired effect. I think he wrote it because he was nervous he wouldn’t “say it right.” But it would have been much better if he’d “just said it.”

3) The feedback contained inaccuracies to which my manager had no interest in correcting throughout the process.

4) Feedback was always presented as one-sided, never did he ask what my thoughts were about what he was saying.

5) It never felt like a conversation or a caring intervention. When I asked him if he really had any interest in coaching me, he said: “That’s all I have been trying to do”. If that was true, I never felt it.

In the end, I resigned because I had no faith he would be an advocate for me in the future.

What to do when you’re being Radically Candid but everybody thinks you’re a jerk…

Dozens of people have asked me some version of this question over the past few days. Here are some ideas…

  1. Remember, you may be wrong. Make sure that when you criticize people you aren’t giving them the impression you’re 100% sure you’re right. Remember, a challenge is an invitation to fight back. You are saying what you think, so that they can either correct your thinking, or you can correct theirs. And if you are wrong, cop to it loudly, theatrically. I used to have a 2 foot tall “you were right, I was wrong” statue.
  2. Take the time to explain why you are telling them this–to be helpful. If you can, offer actual help. Ask yourself, am I part of the problem or part of the solution here? If you are part of the problem, figure out how to be part of the solution.
  3. Criticism has a short half-life. Give it immediately. If you are talking about something that happened a few months ago, the other person is going to start wondering what else you’ve been hanging onto all that time.
  4. Have the conversation in person. This allows you to see body language–crossed arms, flushed faces, grinding jaws, and whatnot will let you know how the other person is reacting emotionally. Your job is not to control other people’s emotions–but you can react to them positively. “I can see you’re upset–I’m sorry about that. I know this is hard/frustrating. I’m not saying this to upset you or because I want to be a jerk. My goal here is to help you XYZ.” (Back to point 2) You can also ask, “Is there a way I could be handling this better?” Sometimes giving the other person an opportunity to criticize you can be productive. Sometimes they’ll lash out. That’s OK. If you react calmly/forgivingly to their lashing out then it’s a bit harder for them to call you a jerk.
  5. If you are criticizing a person, as opposed to debating an idea, you need to do it in private.
  6. Do not personalize. There is no point telling somebody they have an intractable personality flaw…

The first and the last are probably most important.  A successful advisor to some of the world’s largest tech companies once told me he totally turned his reputation as an asshole around when he learned to say, “I think that’s wrong” instead of “You’re wrong.” The “I think” was humble and saying that instead of “you” didn’t personalize his criticism.

Above all, do not allow being called a jerk to push you towards Ruinous Empathy!! When you’re the boss and you’re Radically Candid, it’s almost inevitable that somebody is going to call you a jerk when you are just trying to do the right thing. It’s part of the reason why I say that the relationship between a boss and an employee is a pay-it-forward, lonely, one-way street. You can’t measure your success by your popularity. You have to listen to the criticism leveled at you–but you also have to be strong enough to say, “I reject that feedback.”

Back To Top